How Nikon Stood Out By Stepping Back

Previously published at theintersectionpr.wordpress.com on March 12, 2015.

It’s not new. With the fight for marriage equality reaching the steps of the U.S. Supreme Court, more and more brands have shown support by featuring same sex couples in advertisements. Usually, these couples are played by hired models. What is new is brands are beginning to feature real couples in their ads. Nikon is just one example of a brand that has graced headlines within the past few months for its commercial featuring two gay dads as part of its “I Am Generation Image” campaign.

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